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Concepts
These concepts are essential elements of our identity. They can work independently, but what truly matters is the system of tensions they create when they operate together. Each one adds a specific nuance to the conceptual development of the brand. Some are foundational; others have emerged naturally over time. We are certain there will be more in the future. This list is ordered from the earliest to the most recent.
These concepts are essential elements of our identity. They can work independently, but what truly matters is the system of tensions they create when they operate together. Each one adds a specific nuance to the conceptual development of the brand. Some are foundational; others have emerged naturally over time. We are certain there will be more in the future. This list is ordered from the earliest to the most recent.
Poster Will Be Trash
2019
A foundational concept that connects directly with the name of the brand and with our main medium: the poster. It starts from an obvious yet uncomfortable truth: no object is eternal. Precisely for that reason, it makes sense to enjoy it while it exists.
A foundational concept that connects directly with the name of the brand and with our main medium: the poster. It starts from an obvious yet uncomfortable truth: no object is eternal. Precisely for that reason, it makes sense to enjoy it while it exists.
This concept also emerged at the very beginning, as a counterbalance to Poster Will Be Trash. Together, they establish a dialectical relationship between the material and the immaterial. Art does not live only in the object itself, but in what it triggers, what is remembered, and what remains beyond its physical form. A deliberately grand statement to talk about something very simple.
This concept also emerged at the very beginning, as a counterbalance to Poster Will Be Trash. Together, they establish a dialectical relationship between the material and the immaterial. Art does not live only in the object itself, but in what it triggers, what is remembered, and what remains beyond its physical form. A deliberately grand statement to talk about something very simple.
Art Is Forever
2019
This concept refers directly to our symbol: the hole. It is the element that separates —and connects— two realities: what we consider useful and what we discard. At the same time, it defines Futura Basura as a project in constant development, open to exchange, new ideas and collaboration. A space where nothing is closed and everything circulates. It also has a commercial meaning: we were born as an online store. Physical shops have opening and closing hours; online stores do not. They are open 24/7.
Always Open
2020
Value is not fixed. It changes depending on context, moment and point of view. There are economic, emotional, symbolic or affective values, and they rarely coincide. Variable Value questions the idea of a single stable value and proposes understanding it as something flexible and mutable.
Variable Value
2023
Objects Talk emerged in 2025 and is rooted in an almost animistic view of reality. Objects are neither neutral nor silent: they live with us, accompany us and occupy a place in the world. They hold stories, transmit emotions and generate both attachment and rejection.
Objects Talk
2025
2019 A foundational concept that connects directly with the name of the brand and with our main medium: the poster. It starts from an obvious yet uncomfortable truth: no object is eternal. Precisely for that reason, it makes sense to enjoy it while it exists.
Poster Will Be Trash
2019 This concept also emerged at the very beginning, as a counterbalance to Poster Will Be Trash. Together, they establish a dialectical relationship between the material and the immaterial. Art does not live only in the object itself, but in what it triggers, what is remembered, and what remains beyond its physical form. A deliberately grand statement to talk about something very simple.
Art Is Forever
2020 This concept refers directly to our symbol: the hole. It is the element that separates —and connects— two realities: what we consider useful and what we discard. At the same time, it defines Futura Basura as a project in constant development, open to exchange, new ideas and collaboration. A space where nothing is closed and everything circulates. It also has a commercial meaning: we were born as an online store. Physical shops have opening and closing hours; online stores do not. They are open 24/7.
Always Open
2023 Value is not fixed. It changes depending on context, moment and point of view. There are economic, emotional, symbolic or affective values, and they rarely coincide. Variable Value questions the idea of a single stable value and proposes understanding it as something flexible and mutable.
Variable Value
2025 Objects Talk emerged in 2025 and is rooted in an almost animistic view of reality. Objects are neither neutral nor silent: they live with us, accompany us and occupy a place in the world. They hold stories, transmit emotions and generate both attachment and rejection.
Objects Talk
The works exhibited or marketed on our website are protected by copyright which are managed by Futura Basura with its collaborating artists. For the reproduction, distribution and/or transformation of these pieces, it is necessary to obtain the authorisation of the author of the work or the manager of their rights. Futura Basura is not responsible for the use or manipulation by third parties of these works and images, nor for possible claims by third parties against the artists who participate here.
Copyright © 2026, Futura Basura Legal support:
The works exhibited or marketed on our website are protected by copyright which are managed by Futura Basura with its collaborating artists. For the reproduction, distribution and/or transformation of these pieces, it is necessary to obtain the authorisation of the author of the work or the manager of their rights. Futura Basura is not responsible for the use or manipulation by third parties of these works and images, nor for possible claims by third parties against the artists who participate here.
Copyright © 2026, Futura Basura Legal support:
Copyright © 2026, Futura Basura | Legal support:
The works exhibited or marketed on our website are protected by copyright which are managed by Futura Basura with its collaborating artists. For the reproduction, distribution and/or transformation of these pieces, it is necessary to obtain the authorisation of the author of the work or the manager of their rights. Futura Basura is not responsible for the use or manipulation by third parties of these works and images, nor for possible claims by third parties against the artists who participate here.
